Website Design & Search Engine Optimization (SEO)
Your website is the center of your marketing efforts, and should be something you’re proud to promote and showcase your craft. My approach sets you up for success with varying options based on your stage of business, with options for SEO and Content Writing.
YOUR ONLINE PRESENCE
Website Design
Own your online presence with Website Design built beautifully, with compelling messaging that drives revenue, and with all of the unseen, technical back-end details. My Website Design packages vary depending on your needs and budget, and are designed as a catalyst to drive business growth.
Quick Launch Website
Prep Week + Design Day | $2,400
An expedited solution for businesses in their first 1-3 years of business or with smaller budgets, a Quick Launch Website provides a powerful online presence without the wait. Launch your professional website with strategic essentials, post-launch support, and Google Analytics integration to set you up for long-term growth.
→ The Essentials: Don’t sacrifice the basics. All sites are built with mobile-friendly layouts, a guided content questionnaire that drives your messaging to convert, and up to three pages with everything you need to get started.
→ Streamlined Process: A guided process to keep things easy. Once you book a site, we get straight to work with a Kick-Off call to go over the process, and you’ll have a dedicated block of time to complete your content questionnaire. Our Prep Week will set us up for the Design Day you choose.
→ Post-Launch Support: Quick, but thorough. When your Quick Launch Websites is launched, I hold space the following day to ensure your website is launched smoothly and typo-free.
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As a VIP-day format, Quick Launch Websites get you from DIY to a professional site, without a lengthy timeline.
Small and quick, but effective—I use the same content framework as larger sites, but in a condensed timeline utilizing your content questionnaire.
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Quick Launch Websites work perfectly with VIP Brand Identity Designs that provide everything we need for a strong design.
If you already have an existing brand identity, we’ll go over that together to ensure there are no gaps before we get started.
Quick Launch Websites are built with a content questionnaire you fill out yourself, but if you’d like to have content written for you, we can work on this ahead of time with a Content Writing service (below).
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A Kick-Off call gets us started with an introductory meeting to go over your goals and the process.
After we’re all set up with onboarding, I’ll share a content questionnaire for you to complete—and I’ll be available for any questions that come up.
I’ll take your brand guide and information, then design your site in one Design Day with check-ins to go over progress.
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Payment options require a 50% retainer fee to book, and the remaining 50% is due on the Design Day selected.
Comprehensive Website Design
8+ Weeks | Pricing Starts at $4,900
For larger websites, small businesses looking to grow with added online functionality, or a more thorough Website Design that seamlessly incorporates SEO and expert Copywriting, a Comprehensive Website Design is the perfect option. Whether you incorporate blogging, online booking, or an extensive portfolio, a Comprehensive Website Design has you covered.
→ Comprehensive Design: Thorough design for a seamless user experience. We explore functionality and design requirements with a clear strategy to set you up for success with a full-scope website.
→ Streamlined Process: From Kick-Off to Launch, I guide you through the process. Bigger website projects can have a lot of components to keep track of. We utilize a private client project management portal for file sharing, task and timeline management, and communications to keep everything in order.
→ Post-Launch Support: I’m here for you. After we launch your website, I hold space for the remainder of the week to ensure your website is launched smoothly without functionality interruptions.
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You’ll love a comprehensive approach to Website Design with optional add-ons for SEO and Content Writing. With thorough project management, I guide you through the process every step of the way.
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Having Brand Strategy & Identity Design completed is a necessary foundation for a Comprehensive Website Design package, since they are all designed to build upon each other when booked together.
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A Kick-Off call gets us stared with an introductory meeting to go over your goals and the process.
You’ll be set up with private client portal access for file sharing, task and timeline mangement, and project communications.
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Payment options require a 25% retainer fee to book, and the remainder can be broken up into 1-4 payments.
CLIENT LOVE NOTE
Form & Function
“My website not only looks fantastic but also functions seamlessly, garnering numerous compliments. I wholeheartedly recommend Form & Flourish Design Co. for her exceptional work.” Whitney K.
ADDITIONAL COMPONENTS
Search Engine Optimization and Content Writing
Search Engine Optimization (SEO) and Content Writing go hand in hand to be sure that your website shows up in relevant search results. Not only is this a foundational piece to the structure of your site, but it sets your website up to be a powerful marketing tool that carries through your Content Marketing Strategy as well.
Search Engine Optimization (SEO)
Timeline Varies | Pricing Varies
SEO services are tailored to your specific needs based on the work performed, the number of pages involved, and level of technical expertise involved for your project. All options include Keyword Research as a solid foundation to get you started with the SEO work to help with Content Writing and Marketing efforts.
→ Keyword Research: Start with the research. Knowing your key words helps drive all SEO, Content Writing, and Marketing efforts.
→ Technical SEO: Website optimization and analytics setup. A foundational part of any SEO work is to optimize your website on the back-end so that you show up in relevant search results.
→ SEO Strategy & Setup: Fully optimize your website with strategy-backed setup. To hit the ground running with proper SEO setup from the start, this option includes keyword and competitor research, copyediting, technical SEO setup and optimization.
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Understanding your keywords and getting set up with foundational SEO from the start helps you hit the ground running to market your business effectively.
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SEO can be paired with any Comprehensive Website Design package. Adding SEO to a Quick Launch Website is possible, but alters our timeline significantly. Inquire with questions!
Keyword Research and foundational SEO options are designed to pair with Content Marketing services, and are required for any ongoing support packages.
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Payment options require a 50% retainer fee to book, and the remaining 50% is due on the day selected services are completed.
All SEO options are incorporated with payment schedules for Website Design contract agreements.
Content Writing
Timeline Varies | Pricing Varies
Content Writing for your website can be performed in varying levels. Writing can either be performed by you if you choose, or a professional copywriter. When you work with me, I include options for Copy Editing and Copywriting, both of which are paired with Keyword Research and with SEO best practices. These are incorporated into our timeline and total pricing.
→ Keyword Research: Start with the research. Knowing your key words helps drive all SEO, Content Writing, and Marketing efforts.
→ Copy Editing: Expand on your own words. Copy Editing builds upon what you’ve already written, and optimizes for relevant keywords, general SEO, grammar, and clarity.
→ Copywriting: Not a writer? Hire an expert. Starting from a questionnaire, have your content written for you from scratch. Copywriting is written specifically for your target audience, optimized for SEO, and written to convert.
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Incorporating your unique keywords into your content means a higher level of relevancy showing up in search results.
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Paired well with SEO services, Content Writing takes your website to the next level by optimizing for your specific keywords and SEO.
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Payment options require a 50% retainer fee to book, and the remaining 50% is due on the day selected services are completed.
All Content Writing options are incorporated with payment schedules for Website Design contract agreements.
CLIENT LOVE NOTE
Cohesion & Composition
“Teresa imbues a subtle and extremely effective cohesion to her designs. She has a fantastic eye for composition and the use of color that draws the viewer into the site. Each website design is a work of art in itself - Teresa knows when ‘less is more.’” Joann H.
Everything Included with Website Design
I offer two distinct Website Design packages that both include everything you see below. I am passionate about accessibility in design, mobile-friendly websites, and setting you up for success with analytics from the start. All packages include Post-Launch Support.
Accessibility in Website Design
Accessibility utilizes the colors we’ve identified in your Brand Identity Design, and is set up properly on your website so that appropriate color pairings are made. No hard-to-read white text on beige backgrounds—just clean, accessible design.
Mobile-Responsive Design
All sites are built to be mobile-friendly. With an increasing number of people using their phones to search for solutions—it’s more important than ever to be sure you don’t miss out on potential clients or customers.
Post-Launch Support
After your website launches, I am available to ensure there are no post-launch bugs or functionality blips. The length of Post-Launch Support varies based on the package, but is included with all Website Design packages.
Analytics Setup
I connect all websites with Google Analytics and Google Search Console from the start. My hope is for all my clients to see continued growth and to flourish, and having historical data is important to help guide any future decisions.
KEEPING YOUR WEBSITE CURRENT
Ongoing Support Options & Updates
Keeping your website current and up to date is important to maintain accuracy and ensure your website functionality remains intact. Every Website Design client has the option to pursue ongoing support with me in the form of a Website Care Plan, or with Studio Sessions.
Website Care Plans
With a Website Care Plan, I will keep an eye on your website to ensure your functionality remains intact, and you’ll receive up to an hour of content updates per month to be sure your website is up to date and fresh. We’ll also have a quarterly check in call for ongoing evaluation in case anything else comes up.
Studio Sessions
Studio Sessions are dedicated blocks of time for focused, high-impact work. Whether you are launching something new, refreshing your visuals, or have a list of website updates, you’ll get my exclusive, full creative attention. No back-and-forth delays. No drawn-out timelines.
FREE GUIDE
Website Self Analysis
Is your website actually working for your business? Use this guide as an assessment tool you can do yourself to determine areas that might need a little attention. Look at your data, the overall website design, your content, and user experience to improve your website’s ability to help meet your business goals.
Frequently Asked Questions Website Design & Search Engine Optimization (SEO)
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If you are new to business and only utilizing social media platforms, that’s a great place to start! Having a website is the next step to own your online presence. Social media is free, but you are subject to the constraints of the platform, and you don’t own it. By having your own website, you control the look and feel, the content, the functionality, and you aren’t at risk of losing access by getting shut down (a horror story!).
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Whether you are starting with a new website or looking at going through a redesign, having a strong brand in place beforehand is essential to the success of your website. This is the foundational blueprint that leads design choices, photography styling and shoot guidance, and messaging for the content writing of your website. By working with me, I walk you through all of these steps and meet you where you are at in the process.
Not sure where to start? Get my perspective with my Signature Brand Analysis: a professional analysis of your brand and online presence, including a clear report with actionable insights from my perspective.
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SEO (Search Engine Optimization) is essential to getting found online. In a nutshell: SEO is strategizing and optimizing the words and content of your website in a way that helps you show up in search results. You may have heard of terms like “keyword research,” “on-page SEO,” “technical SEO,” or “local SEO” – all of which have their place in your website design strategy. Depending on your business type and stage, your SEO strategy is unique to your goals and stage of business. My approach weaves your SEO and content strategy in a way that sets you up for success that carries through your blogging and marketing efforts.
READY TO GET TO WORK?
Rooted in Strategy & Designed to Flourish
Stand out with a brand that’s as polished and professional as the work you deliver with effective design services for passionate creatives and business owners.