Brand Strategy & Identity Design
Brand Strategy is the foundation of your business. My approach sets you up for success with a a solid creative direction to lead the design process. Brand Identities are designed with intention and personality to help you stand out from your competition.
FINDING DIRECTION
Brand Strategy
Your brand is the foundation of your business. Through the Brand Strategy process, we dig into your values, creating a blueprint to drive creative direction and design decisions for your visuals. We identify your core values and beliefs, and incorporate these signature phrases and statements throughout your messaging.
Brand Strategy & Story Building
3-4 Weeks | $2,900
Brand Strategy & Story Building is the first place to start, and sets the stage for every following step. Every Brand Strategy client receives a Strategy Summary document outlining and summarizing the work we do, used as a foundation for the design process, messaging in your marketing, and telling your unique story with clarity.
→ Vision: Your purpose and vision that inspire others to follow. We uncover your core values, the why behind what you do, and the impact you hope to make for your clients or customers.
→ Story: The heart of your brand is telling your unique story. We get to know your target audience, your competition, and your unique positioning in the market.
→ Messaging: The difference between being heard and being remembered. Definitions in your communication style include your voice, tone, grammar, and core messaging statements.
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You’ll receive a Brand Strategy Summary that serves as the driving force behind design decisions and foundational messaging to tell your unique story.
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Brand Strategy & Story Building is designed to pair with any Brand Identity Design package as a solid foundation that leads the design and styling choices.
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We start the Brand Strategy process by having a Kick-Off Strategy Meeting (workshop style!) to go dig into your vision, target audience, and core values that drive the strategy process.
You’ll be set up with private client portal access for file sharing, tasks, and project communications.
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Payment options require a 25% retainer fee to book, and the remainder can be broken up into 1-2 payments.
CLIENT LOVE NOTE
Vision & Image
“Teresa is very pleasant and super easy to work with – she was open to all my ideas, but also expressed great skill eliciting from me what I envisioned but was having difficulty expressing. She made me look like a real professional, and I am so proud of my public image now. I cannot not recommend her highly enough.” Joann H.
DESIGNING YOUR IMAGE
Brand Identity Design
Your Brand Identity is the heartbeat of your brand. I make carefully selected color decisions with accessibility in mind, and love utilizing easy-to read fonts that are also beautiful. Whether you are just starting out with a VIP Brand Identity, or you’re more established and need The Curated Brand Collection, I use the same approach to ensure that you have a solid foundation to showcase your craft effectively.
VIP Brand Identity
Prep Week + Design Day | $2,400
A one-day brand identity design that gets you set up to start marketing sooner than later with all the essentials. This is great for new businesses just starting out, or if you have outgrown your DIY branding and want to have a fresh and professional image to promote your business.
→ The Essentials: Your brand identity package includes everything you need to get started. You’ll receive a mood board, accessible color palette, font pairing, word mark logo, favicon, and brand style guidelines.
→ Streamlined Process: You’ll have a week of prep work to get ready for your VIP Brand Day. You’ll receive a questionnaire to prepare us both, as well as the opportunity to share inspiration to get us started.
→ Brand Style Guide: A complete Brand Style document will help you ensure you’re new brand is used consistently throughout platforms. Your new brand is defined with color palette codes and accessible combinations, font titles, and usage instructions for your marketing efforts.
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A streamlined process designed to jump start your business with a solid foundation that includes all the essentials.
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Brand Strategy & Story Building sets the stage for the design process. If you book a VIP Brand Identity package without doing the Brand Strategy & Story Building first, you’ll be provided with a questionnaire to fill out on your own. Your answers will help me understand your vision and brand personality in order to make relevant design decisions for your brand.
A VIP Brand Identity is the perfect companion for a Quick Launch Website!
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We’ll have a Kick-Off call to set you up for a successful Prep Week, and a couple scheduled check-ins during your VIP Day to go over progress!
You’ll be set up with private client portal access for file sharing, tasks, and project communications.
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Payment options require a 50% retainer fee to book, and the remaining 50% is due on the scheduled VIP Day.
The Curated Brand Collection
6-8 Weeks | Pricing Starts at $3,700 if booked with Brand Strategy
A full brand identity design system to confidently showcase your craft with the attention it deserves. A full logo suite and additional design elements ensures that your brand can be consistently carried out throughout various applications.
→ The Collection: Your brand identity system includes everything you need to showcase your craft with an elevated look. You’ll receive a curated mood board, full color palette with accessible pairings, font collection with hierarchy styling, and logo suite with a primary logo, alternate version, logo icon or monogram, and a favicon for your website.
→ Streamlined Process: We’ll start with a Kick-Off Meeting and use your Creative Direction as a starting point for the design process. You’ll have the opportunity to share inspiration and we’ll go over any specific requirements for implementing your new brand across all platforms.
→ Brand Guidelines: A complete Brand Guidelines document will help you ensure you’re new brand system is used consistently across all platforms and marketing efforts. Your color palette codes are defined with accessible combinations, how to use your font suite in proper hierarchy, and specific logo usage instructions for consistency.
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Showcase your craft with confidence and set yourself up for success with a Collection system and Brand Guidelines to prepare you for any Website Design package and marketing efforts.
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Brand Strategy & Story Building is designed to pair with any Brand Identity Design package as a solid foundation that leads the design and styling choices.
Having both of these completed is a great foundation to book a Website Design package, since they are all designed to build upon each other when booked together.
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We start with a Kick-Off Strategy Meeting and go over any specific requirements. We’ll use your Creative Direction to lead the design process.
You’ll be set up with private client portal access for file sharing, tasks, and project communications.
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Book with Brand Strategy & Story Building for Pricing Starting at: $3,700
If booked as a standalone service Pricing Starts at: $4,2400
Payment options require a 25% retainer fee to book, and the remainder can be broken up into 1-3 payments.
CLIENT LOVE NOTE
Process & Support
“What stood out most about working with Form & Flourish Design Co. was her talent for bringing my vision to life. She patiently navigated the process, offering invaluable support and filling in the gaps where I lacked expertise.” Whitney K.
Everything Included with Brand Identity Design
I offer two distinct Brand Identity Design packages that both include everything you see below. I am passionate about accessibility in design, and believe that all of my clients deserve quality in their investment as a catalyst for business growth. Whether you are just starting out with a VIP Brand Identity, or you are established and going through a bigger rebrand with The Curated Brand Collection package with more assets, showcase your craft with attention-grabbing results.
Accessibility in Brand Design
I have been designing with accessibility in mind for over a decade, which means I understand and apply color contrast requirements to ensure visibility and readability. I also love to work with fonts that are easy to read as well–for logos, headers, and body copy. While some fonts and typefaces can be really fun and pretty, I love for the actual usage to include legibility as well.
Typography Selection
Whether you select a VIP Brand Identity or The Curated Brand Collection package, the fonts that I choose for your brand are selected with strategy, care, and very much intention. All fonts should look equally beautiful on your website as well as any printed materials. It’s important to me to select fonts that are unique and beautiful, while still maintaining legibility–a balance of beauty and practicality.
Color Palette Development
In addition to supporting accessibility, a color palette crafted with strategy unique to your business makes your brand stronger altogether. A strong palette uses color psychology to evoke emotions, provides consistency across all platforms which helps your audience place more trust in your business, and creates a visual hierarchy and harmony when used appropriately.
A Strong Foundation
The Brand Guidelines that you receive help drive the website design process, content marketing strategy, and promoting your business with consistency. You’ll have all the color codes and font names to utilize throughout digital and printed materials, or to pass along to any vendors who might need them as well. Promote your business with confidence in your brand with a blueprint that sets you up for success.
ADDITIONAL SERVICES
Service Options & Add-Ons
My Brand Strategy & Identity Design packages are designed to fit perfectly with my Website Design packages, and sometimes my clients find enough growth to need a little extra help along the way. Studio Sessions are dedicated blocks of time to fill in the gaps, or build upon the work that we’ve already started.
Started with a VIP Brand Identity and Quick Launch Website and found that you also need some social media templates? A Studio Session is a great compliment to do that work. Not sure what you need? My Signature Brand Analysis is a great way to get my perspective on where you’re currently at with a report of actionable steps to get started.
Studio Sessions
Studio Sessions are dedicated blocks of time for focused, high-impact work. Whether you are launching something new, refreshing your visuals, or have a list of website updates, you’ll get my exclusive, full creative attention. No back-and-forth delays. No drawn-out timelines.
Signature Brand Analysis
My Signature Brand Analysis starts with a few questions about your business goals and your current scenario. I perform an analysis on your brand and online presence, any marketing materials you currently use, and share a report with actionable steps from my perspective.
FREE GUIDE
Brand Visibility Checklist
Is your brand showing up to it’s full potential? Use this checklist to help identify areas that your brand shows up, or for ideas about what you might have missed. Branding opportunities are everywhere, and consistency across all touch points help strengthen your brand’s trust.
Frequently Asked Questions About Brand Strategy & Identity Design
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Brand Strategy is the process that we go through to identify your deeper ‘why’ and purpose, clarify your vision and values, define your target audience and your position in the market, and your brand voice. All of these pieces are the building blocks to help you tell your brand story, and it leads the brand identity design process. When we go through this work, you get a foundational blueprint for your brand that serves as a starting point for telling your unique story.
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Brand Identity Design incorporates your story, personality, services, verbal and visual identities. The visual component of your brand, at a minimum, is your logo, color palette, and fonts. Your brand identity system also includes the styling direction for illustrations or photography. How do you want your clients or customers to experience your brand or business? For businesses with a physical location, it could also include other senses like sound and smell.
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Before booking Brand Strategy or Identity Design, it’s helpful to know your target audience and clearly defined services or products as a starting point. The strategy work digs in to your ‘why’ and vision (workshop style!), so we do that work together. If you are new in business and unsure of your audience and services or products, we can still chat to determine next steps.
READY TO GET TO WORK?
Rooted in Strategy & Designed to Flourish
Stand out with a brand that’s as polished and professional as the work you deliver with effective design services for passionate creatives and business owners.