People riding atvs and a motorcycle near a large semi truck with people standing on its flatbed on a vast, flat desert landscape at sunset.
Logo of Adams Transport, LLC, Helena, Montana, with colorful geometric shapes and bold black text.

One Guy, One Truck: A logistics-minded trucking company, delivering product nationwide.

Brand Identity Design, Quick Launch Website

PROJECT SCOPE

The Goal

A custom rebrand that better aligns with his business, elevated from the previous design.

Work Completed

Brand redesign included a custom logo and color palette based on old-school, retro trucking aesthetics. I added a gradation of colors that mimic the sunset (or sunrise!)--as often seen from the driver's seat. Another fun detail worked in is the perspective of a highway road heading towards the horizon. We also carried over the concept and primary colors from his original logo and paint job on his truck, inspired by the Southern Pacific Railroad "bloody nose" locomotives.

Logo of Adams Transport, LLC, with a computer screen displaying their website featuring a truck and a slogan 'One Guy, one truck.' with a contact button.
A collection of various logo icon designs for Adams Transport LLC, featuring stylized trucking and road icons, in different color schemes including black and white, red, blue, and a monochrome background with silhouettes of a truck.
Illustration of the Adams Transport, LLC logo "A" icon with five horizontal colored layers. The top layer is blue, followed by yellow, orange, red, and red at the bottom, representing a sunset or sunrise.